About Us
Our Story
Raised in the Sun is more than a brand. It’s a reflection of Desert Life.
Born from Cat City love in the Coachella Valley, it represents the culture, resilience, and pride of being shaped under the sun.
It started as a way to express what it means to grow up here…
Denise and Tara are starting from where it all began with a love for the desert that runs through every town we played in…
and we played hard.
Who We Are
We are creators rooted in the desert.
Inspired by the energy, style, and spirit of the Coachella Valley.
Raised in the Sun is a lifestyle label built from lived experience -
not trends. Not perfectly curated moments. Real life.
We believe what you wear tells your story,
and every piece we create is designed to carry that sun-raised feeling into your everyday life.
Our Mission
Our mission is to celebrate the culture, resilience, and beauty of desert life in the Coachella Valley by creating pieces that make you feel confident, comfortable, and connected to something real.
Not just clothing, but identity, community, and pride in where you come from.
Why We Do It
We started Raised in the Sun as a celebration of our hometown pride creating
something rooted in identity, not surface.
Whether you’re a valley OG or you just found your place here in the sun,
you’re solid with us. Desert Love is for everyone.
Don’t expect perfectly curated nonsense.
We’re real desert people, igniting love for our valley.
We’re not just making apparel..
we’re crafting goods that carry our story.